Appalling that H&M use computer-generated models in online adverts – Swinson

9 Dec 2011

 

Commenting on the news that high street clothing chain H&M has been using models with computer-generated bodies to advertise items online, Co-founder of the Campaign for Body Confidence, Jo Swinson said:

"It's appalling that such a major retailer would seek to mislead their customers, many of whom are impressionable young people, by using virtual images to sell products.


"The fact that H&M has resorted to modelling their clothes using computer-generated bodies tells you everything you need to know about the fashion industry's current obsession with idealised and biologically impossible bodies.

"Fashion brands and advertisers should recognise the clear public appetite for a greater diversity of body shapes, sizes, colour and age in the images they see, rather than promoting such an unrealistic and narrow definition of beauty."

Facts:

  1. Jo Swinson MP is Co-founder of the Campaign for Body Confidence together with Liberal Democrat Equalities Minister Lynne Featherstone.

2. Last year, Lynne Featherstone launched the Coalition Government's 'Body Confidence Campaign' to raise awareness about body image. Further details can be found here: http://www.homeoffice.gov.uk/equalities/equality-government/body-confidence/

This website uses cookies

Like most websites, this site uses cookies. Some are required to make it work, while others are used for statistical or marketing purposes. If you choose not to allow cookies some features may not be available, such as content from other websites. Please read our Cookie Policy for more information.

Essential cookies enable basic functions and are necessary for the website to function properly.
Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.
Marketing cookies are used by third parties or publishers to display personalized advertisements. They do this by tracking visitors across websites.